About us

Run by one human. Approved by dogs.

Supermarket Dog is a small UK business. It is run by me, Jason.

I started it because buying good dog kit meant five different websites, week-long waits and a lot of guesswork.

So I built the supermarket for dogs. One place. Six aisles. Every product chosen on evidence: high ratings, proven demand and honest suppliers.

The rules I run this shop by

  • I only sell products with a strong track record. If a product lets customers down, it comes off the shelf.
  • Prices are honest. A discount here is a real discount.
  • Every claim has a source, or it does not get made.
  • Every review gets shown. Every review gets a reply.
  • If something is not right, I refund it. See Our guarantee.